Case Studies

Examples of how I approach real customer and business problems, focusing on reasoning, strategy, and outcomes.

Business & Strategy

Helping a DACH agency challenge misleading KPIs and refocus on the customer's actual business objectives.

Diagnosing a critical advertising blocker and guiding an agency toward a practical resolution.

Establishing a high-level strategic partnership with a DACH agency and their high-value client through technical depth and expectation management.

Connecting client objectives, performance insights and relevant solutions to identify opportunities for long-term growth.

How I approach complex advertising systems when automation, performance, and control have to coexist.

How I use performance signals and deliberate constraints to make an automated campaign more understandable and controllable.

A practical workflow for establishing AI Max as a discovery layer while maintaining brand integrity and search intent.

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