Hi, I’m
Mike Buesch
I work with customers, shaped by a decade in logistics and operations, environments where systems, expectations, and pressure had to hold up in reality.
This website exists to show how I approach my work, beyond titles or bullet points.
How I Work
This section shows how I approach situations where people, expectations, and constraints don’t always align.
These are not success stories, but small examples of judgment, decisions I tend to make, and why.
How I Think
Systems over tasks
I rarely look at problems in isolation. I try to understand how decisions, incentives, and constraints interact over time. Small changes in the right place often matter more than big actions elsewhere.
Signals over statements
What people say is important. What they repeat, avoid, or delay often matters more. I pay attention to patterns rather than single moments.
Clarity beats speed
Moving fast without shared understanding usually creates rework later. I prefer making things explicit, even if it slows the first step.
Trust compounds
Trust isn’t built through intensity. It’s built through consistency, follow-through, and predictability. Most of my decisions are made with that in mind.
How I Got Here
Rather than listing roles, this section focuses on the experiences that shaped my thinking.
These are the signals behind the work.
Experience
A career built across operations, international work, customer-facing roles, and digital advertising.
Chief Marketing Officer
Side VentureImportCanarisFácil · Side Venture
Leading growth and marketing initiatives for a startup alongside my primary professional role.
- Developing growth and marketing strategies aligned with business objectives
- Exploring B2B expansion alongside the existing B2C model
- Using data, experimentation and customer insights to identify acquisition and growth opportunities
- Working directly with founders to translate business objectives into practical marketing initiatives
- Testing and refining messaging, acquisition channels and growth opportunities
DACH Digital Marketing Consultant - Partners
Primary RoleGoogle Ads
Act as a primary point of contact for advertisers, providing ongoing consultative account support.
- Analyze account performance to identify optimization and growth opportunities aligned with client objectives.
- Translate complex performance data into clear, actionable recommendations.
- Support long-term client retention through expectation management and consistent performance improvements.
- Balance platform capabilities, policies, and client goals to ensure sustainable account health.
- Diagnose complex technical blockers like Merchant Center issues to unblock customer business growth.
What I'm Learning Next
I focus on deepening my understanding of the systems and tools that shape digital marketing, communication, and business decision-making.
Let's talk.
Have an opportunity, a question, or simply want to connect? I'd be happy to hear from you.
DIRECT EMAIL
mike@mikebuesch.com