Turning advertising data into better business decisions.
I've spent the last years working directly with DACH advertisers, helping them understand performance, identify opportunities and make better decisions across Google Ads.
120+
Accounts managed / quarter
2,000+
Accounts analyzed
1,400+
Consultations delivered
Strategy · Performance · Consulting
Focus
More than campaign optimization.
My role is not simply to optimize campaigns. It is to understand what the customer is trying to achieve, identify what is preventing progress, and translate performance signals into practical recommendations.
I look beyond individual metrics to understand what is actually limiting performance.
I turn complex advertising data into clear recommendations that customers can understand and act on.
I connect campaign decisions to broader acquisition, growth and business objectives.
I challenge assumptions when necessary and help customers choose the right path—even when the right answer is not to do more.
Understanding the ecosystem.
Google Ads doesn't exist in isolation. Performance depends on the relationship between advertising strategy, measurement, commerce data, customer objectives and market context.
ADVERTISING
MEASUREMENT
COMMERCE
BUSINESS
Performance starts with the business objective.
A campaign can perform well against a metric and still fail to solve the customer's actual problem. I therefore try to understand the business objective first, then use performance data to determine what should happen next.
Business Objective
Customer & Market Context
Advertising Strategy
Campaign Signals
Diagnosis
Recommendation
Business Outcome
"A good campaign isn't the goal. A better business outcome is."
Technical knowledge only creates value when it changes a decision.
Performance problem
- Diagnose the underlying cause
- Explain the issue in business terms
- Recommend an actionable path forward
Merchant Center suspension
- Identify the blocker
- Understand the business impact
- Explain the issue clearly
- Create a practical resolution path
Growth opportunity
- Understand customer objective
- Identify performance or business gap
- Determine whether a relevant solution exists
- Connect the solution to customer value
Deep enough to solve the problem.
I enjoy understanding how systems work underneath the surface. That allows me to move between technical details and business conversations without losing sight of the customer outcome.
Certifications & Credentials
Formal credentials that complement hands-on experience across Google Ads, measurement, creative and growth.
Verified through Google Skillshop
I don't optimize for the sake of optimization.
More campaigns aren't automatically better.
More spend isn't automatically growth.
A higher KPI isn't automatically a better business outcome.
My goal is to understand what the customer actually needs before recommending what they should do.
Interested in how I work?
Google Ads is the platform I know deeply. Customer outcomes are what I care about.