The roles, environments and experiences that shaped how I work.
My career has moved from logistics and operations into customer-facing digital advertising, while continuing to explore marketing and growth through hands-on work with a startup.
Current Experience
DACH Digital Marketing Consultant - Partners
Google Ads
TP (Google Partner) on behalf of Google Ads
120+
Accounts managed / quarter
2,000+
Accounts analyzed
1,400+
Consultations delivered
Strategy · Performance · Consulting
Focus
"Act as a primary point of contact for advertisers, providing ongoing consultative account support."
Analyze account performance to identify optimization and growth opportunities aligned with client objectives.
Translate complex performance data into clear, actionable recommendations.
Support long-term client retention through expectation management and consistent performance improvements.
Balance platform capabilities, policies, and client goals to ensure sustainable account health.
Diagnose complex technical blockers like Merchant Center issues to unblock customer business growth.
Chief Marketing Officer
ImportCanarisFácil · Side Venture
Leading growth and marketing initiatives for a startup alongside my primary professional role.
Developing growth and marketing strategies aligned with business objectives
Exploring B2B expansion alongside the existing B2C model
Using data, experimentation and customer insights to identify acquisition and growth opportunities
Working directly with founders to translate business objectives into practical marketing initiatives
Testing and refining messaging, acquisition channels and growth opportunities
Google Ads — Career Progression
Progressive responsibility within the Google Ads ecosystem since 2024.
DACH Digital Marketing Consultant - Partners
Current primary role focused on high-level strategic consulting for the DACH market.
Team Leader
Supported and guided team members, helped onboard new hires, and acted as a reliable point of escalation.
Inbound Account Strategist - Google Ads
Supported 400+ advertisers through onboarding and optimization. Recognized as a top performer for consistency, reliability, and client impact.
Operations & Logistics
2013–2023
Belgium · Germany · France · Australia
Before moving into digital advertising, I spent almost a decade working across warehouse and operational environments in Belgium, Germany, France and Australia.
The work was practical, time-sensitive and highly dependent on coordination. Small mistakes could immediately affect what happened next.
Those environments taught me to think in systems, understand dependencies, stay reliable under pressure, and focus on what actually keeps things moving.
What I developed
Apprenticeship as a Warehouse Associate at GEDIMAT THEISSEN
Recht, Belgium
Built the foundations of my operational experience, developing process awareness, reliability and an understanding of how day-to-day warehouse operations depend on consistent execution.
Warehouse Associate at Heiko Rollende Lebensmittelmärkte
Neuendorf, Germany
Worked in an operational environment where process efficiency, reliability and coordination were essential to keeping day-to-day work moving.
Warehouse Associate at dnata logistics
Mascot, Australia
Worked in an international logistics environment, strengthening process awareness, risk awareness and adaptability in a fast-paced operational setting.
Warehouse Associate at SunRice
Leeton, Australia
Worked in a fast-paced operational environment where reliability, accuracy and risk awareness were essential.
Warehouse Associate at REWA BETON SA
Saint-Vith, Belgium
Worked in a time-sensitive environment requiring accuracy, prioritization and reliability, while developing stronger self-management and problem-solving under time pressure.
Forklift Operator at LAFFORT
Floirac, France
Worked in a fast-paced operational environment requiring accuracy, prioritization and reliability, strengthening operational efficiency and accountability.
Forklift Operator at REWA BETON SA
Saint-Vith, Belgium
Worked in a time-sensitive operational environment where accuracy, prioritization, reliability and safe execution were essential.
Those experiences became the foundation for how I approach more complex customer and business problems today.
What connects these experiences?
Operations taught me systems.
International experience taught me adaptability.
Customer-facing work taught me how trust and communication affect outcomes.
Google Ads taught me how technology, data and customer decisions interact.
Working with a startup is now giving me another perspective on marketing, growth and broader business decisions.
Different environments, same underlying question: what actually helps people and businesses move forward?
Certifications & Credentials
Formal credentials that complement hands-on experience across Google Ads, measurement, creative and growth.
Verified through Google Skillshop
Core Expertise
CUSTOMER & COMMERCIAL
GOOGLE ADS
MARKETING & GROWTH
ANALYTICS & MEASUREMENT
WAYS OF WORKING
Want to know what this looks like in practice?
Explore how I work, or take a look at some of the problems I've worked through.